Hello! I am Zeynep

Product Designer

I bring human-centered design expertise, deep cross-functional collaboration, and inspired vision to an array of complex problem spaces --- taking features and products from whiteboard to reality.

About me

I'm a product designer who's passionate about research and understanding the people and environments I'm designing for. I enjoy connecting with people to connect dots and to create designs that generate a real positive impact in communities.

I create narration/scenerios and use them as a tool and as a way of showing my thoughts about shapes, forms and prototypes. This provides me look archi-social problems beyond myself. I strongly believe that narration brings out the potentials of experimental events and performative actions in everyday life.

After I studied architecture I decided to change my field and studied Service Design at Politecnico di Milano. I believe my ability to adapt my architecture skills to services. I am excited to be at this pivotal transition point in my design career and I am ready to make the jump into the service design world.

My deck

    • Prototyping
      User Journey
      Ideation
      User Research
    • Wireframing
      Presentation
      Ideation
      Mapping
  • Selected Work

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      Supporting SME communities with Twill by Maersk

      #marketresearch #serviceblueprint #ideation #serviceprototyping

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      Improving service experience for the users and re-design

      #serviceredesign #ui/ux #uxresearch #serviceimprovements #illustrations

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      Stakeholder collaboration tools for service designers

      #servicedesign #ideation #serviceprototyping #designresearch

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      Women health app mini case study

      #illustration #competitoranalysis #uiuxdesign #designsystem

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      Onboarding Screens for VOD Platform

      #illustration #competitoranalysis #uiuxdesign #designsystem

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      Extra works

      #sidehustle #illustrations #logodesign #carddesign #visualization

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    Work experience

    Akbank

    UX Researcher & Design Strategist

    Istanbul, TR

    07/23 - present

    I craft design strategies for different bank divisions, conducting user research, creating prototypes, and guiding product enhancements. My role involves surveys, contextual analysis, and providing actionable insights to design teams for more user-friendly products.


    Fazla

    Product Designer

    Istanbul, TR

    11/21 - 07/23

    Worked on the product strategy and design for B2B&B2C services, including facilitating design thinking workshops, conducting user research and producing service journeys with physical and digital touchpoints. Followed Nielsen Norman principles and create UX Audit for existing products and prepare design system from scratch.


    Minus 99 Design Agency

    UX Designer

    Istanbul, TR

    03/21 - 08/21

    Worked on Turkey’s wellknown TV Channel’s VOD platform for international.


    Oblo Design / Service Design Tools

    Design Researcher

    Milan, IT

    05/20 - 07/20

    This project goals to creating tools for service designers who work in the healthcare system. We worked on the improve the communication skills between medical stakeholders and designers.


    zsayar95@gmail.com